Formed in 2010, the company was formed by Ian Hughes.  Ian has considerable knowledge and experience of the Cycle and Sporting goods trade over the past 26 years and founded SCOTT Sports SA (UK Ltd) in the UK for the parent Swiss Company. Ian helped establish the SCOTT brand through Sales and distribution from it’s inception in 1994 to a recognized Premium bicycle brand by the time he left the company in 2009 with yearly sales of over 24,000 bikes in the UK.

Since then, Ian looked at the e-bike market in the UK and Europe and found the UK e-bike market underdeveloped and has been supplied with lower quality products from the Far East. Whilst establishing Storck Raddar UK Limited, a relationship was developed with Cosworth Engineering. Cosworth were looking at coming into the e-bike market with a view to see if they could offer their technical and engineering skills to form a partnership with an e-bike manufacture to help develop e-bike systems. Representatives of Cosworth met with Markus Storck in Germany, and both like minded companies formed an exciting technical partnership early in 2011.

Ian’s son Trevor joined the company in May 2011 to use his knowledge and academic skills BA (hons) Business with Finance to form a solid company. Trevor also brings valuable experience in communications and marketing from his previous employment in the telecoms industry.

We have selected a small number of high caliber Authorised Storck RADDAR Dealers around the UK who can offer a quality level of sales and technical support if you should need it.

In April 2013 Storck Raddar UK Ltd, were awarded the contract for exclusive Distribution of the whole range of Storck Products including Storck Road and Mountain Bikes, plus the new collection of Storck Cycling Gear.

Using Ian’s extensive knowledge of Sales, Marketing and Distribution in the Cycle Trade, Ian decided to approach the business of Distributing Storck Road and Mountain Bikes in a new (Rethink) way.

To provide customers with the best purchasing experience and ownership of a Storck Bicycle, we’ve establishing a small number of Dealers around the UK who meet certain criteria. Dealers have to have a Bricks and Mortar Business (no Internet only), trained mechanics, Bike fitting service and thorough knowledge of the Storck Brand.  Our new website will be able to help customers choose their correct frame & size, select their preferred components and locate their local Dealer to complete the build and have the bike tailor made with a bespoke fitting service to ensure the perfect fit before taking ownership.